IAED 3106 - Entrepreneurship and Marketing

Basic Information

Course Code:

IAED 3106

Course Name:

Entrepreneurship and Marketing

Language of Instruction:

English

Course Type:

Class

Course Level:

Bachelor

ECTS:

2.00

Instructor:

Doç. Dr. Gözdegül BAŞER

Course Objectives

The main educational objective is to provide the basic concepts for entrepreunership & marketing and shape a basic knowledge about entrepreunership.

Course Content

This course aims to raise awareness about entrepreneurship and to introduce the practices students will use in their careers. In this context, primary information about entrepreneurship, planning entrepreneurship and its perspective will be presented to students.

Prerequisites / Corequisites

None

Course Books / Materials / Recommended Resources

Entrepreneur's Handbook Entrepreneurship 101Understanding Entrepreneurship Basics and Fundamentals

Learning Outcomes

Code	Description
LO1	Gain knowledge about types of professional business establishments.
LO2	Gain knowledge of professional conduct and ethics.
LO3	Gain knowledge of business development, brand management, finance and risk management, and human resources.
LO4	Gain knowledge of professional conduct and ethics.
LO5	Become aware of the origins and purposes of laws, regulations and rules.

Weekly Course Content

Week	Content
1	Course Introduction
2	Basic Concepts in Entrepreneurship
3	Basic Concepts in Entrepreneurship
4	Business Models, Customers, Value Propositions and Sources of Revenue
5	Business Models, Customers, Value Propositions and Sources of Revenue
6	Business Models, Customers, Value Propositions and Sources of Revenue
7	Marketing Principles and Management
8	Midterm Assignment Submission
9	Access to Financial Resources for New Ventures
10	Access to Financial Resources for New Ventures
11	Business Plan Development
12	Business Plan Development
13	Student Presentations
14	Student Presentations
15	Business Plan Submission

Workload Calculation

Activity	Count	Duration (Hours)	Total
Homework	10	2.00	20.00
Seminar	13	1.00	13.00
Total Workload (Hours)			33
ECTS Credit (Workload / 25)			1

Assessment

#	Assessment Type	Contribution (%)
1	Midterm Exam	%30
2	Homework	%30
3	Final Exam	%40
TOTAL		%100

PO - LO Matrix

PO \ LO	LO1	LO2	LO3	LO4	LO5
PO-1
PO-2
PO-3
PO-4
PO-5
PO-6
PO-7
PO-8
PO-9
PO-10
PO-11
PO-12
PO-13

1

Low Contribution

2

Medium Contribution

3

High Contribution

Academic Integrity and Artificial Intelligence

Use of Artificial Intelligence (AI):Students are permitted to use artificial intelligence (AI) tools (such as ChatGPT, Grammarly, etc.) for grammar correction and academic writing improvement throughout their work. However, AI-generated original content (e.g., analysis, paragraph writing, conceptual description, etc.) must not exceed 20% of the submitted material.In any case where AI tools are used, students are required to include a clear declaration within the assignment/report/submission. This declaration must include the name of the AI tool/model used, the specific purpose, and a brief explanation of how it contributed to the work.Example declaration:"I used ChatGPT-4 for proofreading and restructuring the introductory paragraph."Failure to declare the use of AI tools when applied will be treated as a violation of academic integrity and plagiarism policies and may result in disciplinary action.

Sustainable Development Goals