BUSI 381 - Strategic Management I

Aiming to enhance students' strategic thinking capacity for building and sustaining competitive advantage within volatile market conditions, this process is designed to equip students with the proficiency to conduct in-depth analyses at both macro and micro levels. It enables them to manage all stages of management—from strategy formulation to implementation—with a holistic perspective, while instilling a visionary leadership approach that centers ethical values, social responsibility, and social benefit in decision-making processes.

This course provides students with knowledge about sources of competitive advantage that lead to superior long-term performance. It introduces useful theoretical concepts and frameworks for analyzing the external and internal environments of the firm and for formulating business strategy. Students will gain knowledge about mission, objectives, strategy formulation, strategy implementation, and strategy evaluation. They will learn to conduct strategic analyses, such as industry analysis, competitive environment analysis, key success factors, strategic scenario analysis, and SWOT analysis. Strategic issues will be examined from the perspective of a CEO, general manager, or board of directors. Topics include strategic thinking, competitive advantage, vertical and horizontal integration, and the understanding of planning.

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Frank Rothaermel - Strategic Management: Concepts & Cases Gregory Dess, Gerry McNamara, & Alan Eisner- Strategic Management: Text and Cases

It includes violations of school integrity, but is not limited to cheating, plagiarism, but also handing over the work of others, using the work of a lecturer or someone else without permission. Any breach of integrity is a serious academic offense and is subject to disciplinary action.