Basic Information

Course Code:

BUSI 112

Course Name:

Int. To Business Communication

Language of Instruction:

English

Course Type:

Class

Course Level:

Bachelor

ECTS:

5.00

Instructor:

Dr. Öğr. Üyesi CEM KARAYALÇIN

Course Objectives

The main objectives of this course are to communicate the students the fundamental principles of business communication and to offer an opportunity to develop students’ communication skills. Students will find out how business communication differs from personal and social communication and observe how companies use different kinds of social media and technology in communication.

Course Content

This course presents communication as an integral part of management strategy and a critical component of workplace success.

Prerequisites / Corequisites

None.

Course Books / Materials / Recommended Resources

Bovee, C. L. and Thill, J. V. (2018). Business Communication Today, Global Edition, 14th Editon, Pearson.

Learning Outcomes

Code	Description
LO1	Learn to use a strategic communication model to define goals, analyze audiences, select information, and create the most effective organization and channel for the message.
LO2	Analyzing the elements of persuasive communication.
LO3	Designing messages for diverse and potentially resistant audiences.
LO4	Learning to present certain information in a convincing and persuasive manner.
LO5	Developing interpersonal skills and utilizing electronic presentation software that contribute to effective and satisfying personal, social, and professional relationships.

Weekly Course Content

Week	Content
1	Introduction
2	Professional Communication in a Digital, Social, Mobile World
3	Collaboration, Interpersonal Communication, and Business Etiquette
4	Communication Challenges in a Diverse, Global Marketplace
5	Planning Business Messages
6	Writing Business Messages
7	Completing Business Messages
8	Midterm
9	Digital, Social and Visual Media
10	Digital, Social and Visual Media
11	Developing and Delivering Business Presentations
12	Brief Messages
13	Reports and Proposals
14	Building Careers and Writing Resumes
15	Applying and Interviewing for Employment
16	Final Exam

Workload Calculation

Activity	Count	Duration (Hours)	Total
Post-Class Individual Study	1	20.00	20.00
Midterm Exam/Preparation	1	40.00	40.00
Final Exam/Preparation	1	60.00	60.00
Research Presentation	1	30.00	30.00
Total Workload (Hours)			150
ECTS Credit (Workload / 25)			5

Assessment

#	Assessment Type	Contribution (%)
1	Midterm Exam	%30
2	Project	%30
3	Final Exam	%40
TOTAL		%100

PO - LO Matrix

PO \ LO	LO1	LO2	LO3	LO4	LO5
PO-1
PO-2
PO-3
PO-4
PO-5
PO-6
PO-7
PO-8
PO-9
PO-10
PO-11
PO-12

1

Low Contribution

2

Medium Contribution

3

High Contribution

Teaching and Learning Methods

#	Method Name	Description	Tools
1	Lecture (expository teaching), interactive discussion	Listening and taking notes.	Standard classroom technologies, multimedia tools (projector, computer, digital presentations)
2	Controversial Course	Listening and comprehension, critical thinking	Standard classroom technologies, multimedia tools, projector, computer, overhead projector
3	Brainstorming	The purpose of forming pairs is to ensure that they are open to innovation during the idea generation phase	Standard classroom technologies, multimedia tools, projector, computer, overhead projector

Academic Integrity and Artificial Intelligence

It includes violations of school integrity, but is not limited to cheating, plagiarism, but also handing over the work of others, using the work of a lecturer or someone else without permission. Any breach of integrity is a serious academic offense and is subject to disciplinary action.